Seeing differently//cuppa joe

I love the Economist–I think it’s one of the best-edited and written magazines out there. I was reading a short story today on how other magazines try, but aren’t able to, copy their very successful ways, and one of the descriptions caught my eye. The way the writer compares the Economist and other magazines is instructive–What kind of coffee do you what to be? Ubiquitous or unique? I prefer the latter, even if it might seem a little out there. The point to the exercise is you have to envision yourself a little differently….

The Economist is like that exotic coffee that comes from beans that have been eaten and shat out undigested by an Indonesian civet cat, and Time and Newsweek are like Starbucks—millions of people enjoy them, but it’s not a point of pride.

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